So this is an interesting video, Tech of Tomorrow made a video addressing the rumors that were going around regarding Intel contacting the press to shit on AMD for Ryzen reviews.
At 1:40 he says that AMD has an “advocate program” for people to go around and put down Intel/NVIDIA while making AMD looks good… basically paid shills.
At 6:50 he also says that “the people at AMD” generates rumors on how Intel/NVIDIA contact the press to put down their product.
These are some bold statements, Tech of Tomorrow is pretty big and known in the hardware review industry, so he must know a lot of behind the scenes and insider information so I don’t think he would lie about something like this, or try to cause drama… he just seems fed up and is trying to expose the truth for us consumers.
I hope AMD releases a statement on this.
Another interesting bit – at 5:21 he also admits that for a content creator/reviewer, if you want to keep getting free stuff you have to give them good reviews.
worth looking at:
How does it serve your business needs?
We have a business objective to empower employees with access to social content to drive brand awareness and, ultimately, revenue for the company.
Strategically, we use Dynamic Signal to give employees access to social content that they can share. Tactically, we use it for administration, analytics, and content delivery. End users who join our advocate program have the ability to provide user-generated content, images, videos, and more.
We also use it internally to activate social selling by giving our sales people access to brand content, which is approved by our legal department and publicly available, for them to share with their personal and professional audiences.
Externally, we’re using it to build a community of AMD advocates. We have a very large enthusiast base, and we leverage Dynamic Signal’s platform to offer our community brand content, event content, and product-specific content. The community members can provide user-generated content back to us and to the whole community. The platform enables the community members to share content across their own social channels.
We have a real do-it-yourself audience. Recently, we launched #AMDtestdrive, a program in which we provided 100 advocates – both existing and new members – with the necessary hardware and software to build a computer. Then we asked them to submit to the community open and honest feedback, including photos and videos.
Response to our #AMDtestdrive program was overwhelmingly positive. The initial outreach drove massive response and positive sentiment for the brand. It also drove a much higher than expected response rate among other non-active members inquiring as to how they could join the community and become an advocate of AMD. Read more at http://www.prweek.com/article/1274509/dynamic-signals-voicestorm-helps-identify-brand-advocates#MwzGjwCZsLrMbVGZ.99
About Voice storm: VoiceStorm is a platform aimed at companies, which turns their employees into powerful brand advocates by enabling them to promote their company via their personal social networks and other channels. Employees can share product news, press releases, job listings, special offers, coupons, lead referrals and other company related information.
AMD isn’t really the only company doing this, and its not a new thing at all